Contributions to Richmond mayoral candidates
Richmond’s 2010 mayoral race has been contentious — and expensive. In an effort to shed light on the upcoming mayoral contest, Richmond Confidential and the UC Berkeley Visualization Lab have created an interactive tool that lets readers examine the candidates’ finances.
How to use: Change the settings on the chart below to explore the candidates’ campaign finances. See what others have discovered in the right-hand column or share your discoveries with our readers and on Facebook.
Campaign Finance Explorer
The raw data
- Almost half of all contributors list addresses outside of Richmond.
- Although councilmember Nat Bates ($65,149) raised four times as much as mayor Gayle McLaughlin ($15,183) this quarter, he only has 20 more donors than she does.
- The average donation to McLaughlin was about $296; for Ziesenhenne, it was about $589; and Bates’ average contributor gave about $958.
Our Campaign Finance Explorer is designed to level the playing field. It allows viewers to compare candidates, spot patterns, and post their discoveries straight to Facebook.
In the Explorer, readers can follow the money in a number of ways. When the “Individuals” filter is clicked, only donations from individuals appear. When “Others” is clicked, the graph displays data about donations from businesses, political action committees and unions. Readers can also see how much money came from outside of Richmond by clicking the “Elsewhere” button. And at the top of the graph, viewers can cycle through the different tabs to look at the number of donors each candidate has.
We hope our readers will make the most of this tool, and learn more about the serious money it takes to get elected in Richmond.