BART is capturing the attention of the next generation of riders by introducing anime mascots, community events, and creative outreach programs that make public transit more engaging and accessible. BART’s initiative to increase youth ridership is centered on creating a connection between younger generations and public transportation. By building loyalty among younger riders, BART aims to secure its long-term future, ensuring it remains a vital option for the Bay Area’s evolving transportation needs. Spearheading this initiative is Alicia Trost, BART’s…
Dozens of models strutted down a runway at the Rockridge BART station on Saturday, the crowd around them whooping and snapping cellphone pictures. Their outfits were stylish, original and almost entirely made of paper — old BART tickets to be precise. In a competition between four schools, students from the Academy of Art University, Oakland School for the Arts, City College of San Francisco and San Francisco State University were tasked with one job: upcycle old BART tickets into fashion. …