Skip to content

Dr. Maya Rockeymoore: When Breaking Up is Hard to Do, The Link Between Sugary Drinks and African American Health Disparities

on November 1, 2012

I will never forget the time when I visited my parent’s church on “Diabetes Sunday,” a program of the American Diabetes Association to raise awareness about the disease within the African-American community. A brochure in the church bulletin highlighted the dangers and prevalence of type 2 diabetes in the African-American community and how obesity is a causal factor. After the service, we made our way to the fellowship hall to celebrate Black History Month. As we began to chow down on unhealthy foods and sugary drinks, nobody blinked at the hypocrisy.

We’re all familiar with the statistics. African Americans have higher rates of type 2 diabetes, heart disease, stroke, hypertension and end stage renal disease. Medical science has demonstrated that each and every one of these chronic diseases that undermine our health and length of life are highly correlated with the obesity epidemic. Yet, it seems that our community has been in a state of suspended disbelief with regard to the evidence.

I have been among the 80 percent of African-American women who are either overweight or obese. When I look back at the time when I tipped the scale at 200 lbs, it was my overconsumption of—indeed addiction to—refined carbohydrates, including sugary foods and drinks that was the culprit. I didn’t slow down when I learned about the effects of these unhealthy drinks and foods on the human body, including increased insulin resistance, which leads to type 2 diabetes. Nor when my father—who is 6 foot 2 inches tall and weighs more than 300 pounds—was diagnosed with type 2 diabetes. Not even when doctors started tracking the decline of his kidney function.

It was only when my own health became compromised that I began to connect what I knew to what I was feeling. I had long become accustomed to the discomfort of chafed thighs and the mood swings that came with blood sugar highs and lows. It was only when my musculoskeletal system began to fail—measured by knee and ankle pain and an acute case of bursitis—that I knew I had to make changes.

I’ve always exercised consistently but I was never able to burn enough calories to equal the amount of empty calories I was consuming. So, I worked to eliminate empty calories from my diet by replacing sugary drinks and fattening foods with water, fresh fruits, vegetables and lean meats. I was not only able to break my addiction to unhealthy drinks and foods, I lost 60 pounds in the process.

But we can’t solve the obesity crisis facing African Americans by focusing solely on personal behavior. What we face is systemic and societal. In many neighborhoods unhealthy food and drink are heavily advertised and often the only options available.  It’s like we are living in our version of The Matrix—a world in which unhealthy food and drink products are the norm, when in fact, this manufactured “reality” is not just harming our health, it’s literally killing us.

The beverage industry says that there is no link, or very little connection, between sugary drinks and the chronic illnesses plaguing our communities. Indeed, research they have funded has suggested that there is weak evidence associating consumption of sugar-sweetened beverages to body weight, but the preponderance of the research evidence suggests otherwise.

There is a long and storied relationship between the African-American community and food and beverage companies. Through sponsorships, jobs, entrepreneurial opportunities and multi-cultural marketing, these companies have helped give our communities a sense of cultural, social, and economic inclusion even when mainstream society ignored, marginalized and actively discriminated against us. Over time, these companies have been loyal to us, and we have repaid their loyalty by becoming their most loyal and ardent consumers.

I’m not suggesting that we break up with these companies. But the time has come for us to ask if we love their products more than we love ourselves. Do we love the products more than we love our children—who are projected to be the first generation to live sicker and shorter lives than their parents because of obesity and related illnesses? We may not need to break up, but we need to develop a different relationship—one that goes beyond cultural pride and financial support to a relationship that fundamentally respects the value of human life.

This may mean purchasing water and diet products instead of sugary drinks. It may mean demanding that organizational sponsorships be tied to the promotion of healthier food and drink options. And it may mean looking at innovative ways to fund community health policies and programs that promote better nutrition and physical activity options in schools and neighborhoods—especially targeting funds to populations most at risk for obesity and related chronic diseases.

No matter what happens next week when the people of Richmond go to the polls, it will be a tragedy if a simple vote ends this conversation. This is an opportunity to consider what’s happening to the health of the people in our neighborhoods—especially our children—and commit ourselves to becoming educated and activated about finding solutions that support healthier children and healthier communities. Next week should mark the beginning of an opportunity for the people of Richmond to work with policymakers, businesses and other leaders to find sustainable ways make the healthy choice the easier choice.

Dr. Maya Rockeymoore is president and CEO of Global Policy Solutions, a strategic social change consulting firm in Washington, DC.

Richmond Confidential welcomes opinion pieces of 600 words or less from the community. Please email them to or message us on Facebook.


  1. Victoria Mason on November 1, 2012 at 11:40 am

    Thank you for publishing this very sensible and balanced viewpoint by Dr. Rockymoore.

  2. on November 18, 2012 at 3:47 pm

    This article is a perfect example of WHY prop N was not voted in – people do know that fast food and soda is bad for them. If being fat, feeling awful and courting all kinds of health problems don’t make you change your ways, then a sin tax on soda will not. I am really sick and tried of everyone blaming others for the fact that most people are lazy and would rather eat garbage food then real food – take some responsibility for your health and your children’s health – your supposed to

  3. Tony Suggs on December 14, 2012 at 5:06 pm

    I have heard the “there are no healthy food choices in Richmond” during this whole soda tax debate. That is a bunch of bunk.

    During one of my many travels through North Richmond, I paid particular attention to the corner markerts and how many full service food stores there were.

    Contrary to what the pro soda tax people state, there are many full service, which means stores that sale fresh fruit and vegetables, in Richmond. They are within less than 3 miles of any area in Richmond the supposedly is “underserved” parts of the city.

    Secondly, every corner market I visited had fresh fruit on display, very often right at the front door or even out front on the side walk.

    So again, the argument that there are no healthy choices available is just a plain out right lie.

    A recent John Stossel reoprt on the obesity “crisis” also confirmed that across the country the lie that poor areas have a healthy “food desert,” is just a lie. The American public does has access to many healthy food choices in their very own neighborhoods.

    I dare any soda tax proponent to prove that I am wrong.

Richmond Confidential welcomes comments from our readers, but we ask users to keep all discussion civil and on-topic. Comments post automatically without review from our staff, but we reserve the right to delete material that is libelous, a personal attack, or spam. We request that commenters consistently use the same login name. Comments from the same user posted under multiple aliases may be deleted. Richmond Confidential assumes no liability for comments posted to the site and no endorsement is implied; commenters are solely responsible for their own content.

Card image cap
Richmond Confidential

Richmond Confidential is an online news service produced by the UC Berkeley Graduate School of Journalism for, and about, the people of Richmond, California. Our goal is to produce professional and engaging journalism that is useful for the citizens of the city.

Please send news tips to

Latest Posts

Scroll To Top