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Councilmember Jim Rogers is running for Richmond's City Council. Stock photo by David Ferry.

Jim Rogers: We Need to Pass Measure L and Fix Measure L

on November 2, 2016

This article, one of a series of interviews with this year’s City Council candidates, was originally published by the Richmond Pulse on October 24, 2016.

Jim Rogers served on the Richmond City Council from 2002 to 2014. He is also a former member of the Board of Supervisors in Contra Costa County. He is currently working as a financial planner. Rogers has been a resident of Richmond since 1985. He spoke with Richmond Pulse about the short-term and long-term ways to solve the city’s affordable housing problem.

Why are you running for City Council again?

I was very proud of the progressive changes the City Council made, and I was a big part of it. When I first got on the council, the homicide rate was roughly double what it’s been in the last few years. Unemployment has come way down to where we’re now at a 31-year low. The potholes, although they’re still a big problem, are a lot better than they were 10 or 12 years ago. And I led the effort that saved Kennedy, Grant and Olinda schools from closing and did that in a way where the city didn’t end up paying any net money out of pocket.

The reason I’m mentioning those is because budgets are very tight, so if you want to do something that makes a difference, you need to be creative, you need to understand numbers and you need to often find pots of money that are not in the general fund. Given my experience over many years working with finances, I am able to come up with creative solutions to solve problems that do not involve taking money out of the general fund. When you take money out of the general fund, it’s the ‘rob Peter to pay Paul’ kind of thing so it’s a zero-sum game.

What’s your view on the proposed rent control ordinance?

I think we need to pass Measure L and fix Measure L. We need to pass it to get some stabilization of the rents. We need to fix it to avoid two problems. One is that it’s going to be difficult, if not impossible, for landlords to get rid of bad tenants. Secondly, there is an unneeded, roughly $4 million rent control board bureaucracy that is going to get passed along to tenants.

Regardless of whether L wins or loses, my position’s going to be the same. We should have rent control, but we shouldn’t have the tenants bearing the brunt of having drug dealers next door who, as a practical matter, the landlord will have a tough time getting rid of, and we shouldn’t have tenants paying for the costs passed along to them over time for roughly $4 million for the rent board bureaucracy. Oakland has rent control. They did just fine without that expense.

What experience do you have for the position?

When I was the vice-chair of [the Stanford non-profit] California Common Cause, I wrote and funded Prop 105 [known as the Public’s Right to Know Act] which was a political reform initiative making special interests disclose who they were in their campaign ads so that people with big money couldn’t buy statewide elections. It passed overwhelmingly [in 1988]. It was ineffectual; it got knocked out on a legal challenge [in 1991]. I was a county supervisor for four years in the mid‑’90s, and when I ran for re-election, my little boy Eli was one year old at the time, so I was working a lot of hours, and the voters decided that I needed to be able to spend a little more quality time with Eli. Which they did by not re-electing me.

What two issues need immediate attention in Richmond and how will you address them?

I think one of the most immediate ones is crime. There has been a tragic uptick in homicides recently. And I think we need to double-down on the things that over the long term have made a lot of progress: the office of neighborhood safety, outreach workers, community policing. Those are the things that have helped work over the long term.

The other one is affordable housing. We need to bring in affordable housing developers and build affordable housing and market-rate housing. Although Measure L is a needed short-term measure to stop the bleeding, it’s important to remember that because the rents can be reset whenever a tenant leaves, Measure L or any other kind of rent control cannot solve the long-term problem with rising rents, gentrification. So, it’s important to remember that expanding the supply of affordable housing and market-rate housing is the only long-term solution to the crisis with rising rents.

How will you work to bring more jobs to Richmond?

I think number one is the council is willing to vote for economic development projects, even though sometimes there may be a few neighbors who are complaining about it. Whether it’s affordable housing or businesses, I have that record of voting for most of the projects. Not all of ’em. There are some areas like El Cerrito where I think it’s inappropriate to build. But beyond that, my record is one where I go out and do the behind-the-scenes work, meet with developers, lobby developers to come to Richmond.

Just to give you one example: [An owner] had a property at 21st and Levin – great site for affordable housing, so over the years, I referred him to about 15 different developers for his affordable housing site.

When the cigarette billboards were targeting kids on the south side, I put an initiative on the ballot to fight that. When we had too many council members, I led the campaign that reduced the size of the council. I ran the campaign for Measure U [to increase Richmond’s sales tax from 9 to 9.5 percent], which passed two years ago, and I ran that campaign at a time when I was in the middle of my own difficult re-election campaign. So I’m somebody who believes that if things are worth fighting for, then you fight on all fronts. You don’t just go up there and vote for or against something on Tuesday night.

How do you imagine Richmond in 10 years?

I hope we continue to make progress. We’ve come a long way. We have a long way to go. I’ve been a large part of that progress, in reducing crime, saving schools, fixing potholes, reducing the unemployment rate, and I think we can go further. I think we can make more progress and I would humbly ask for a chance to be part of that.

This interview has been condensed and edited for length and clarity.


  1. Confidential Commenter on November 2, 2016 at 7:35 pm

    Unfortunately there are more problems with Measure L than just those mentioned and how would we ‘fix’ Measure L anyway? Wouldn’t any fix first have to go to the voters? You might as well write a whole new ordinance. I still say reject Measure L and write a new initiative without all the problems to begin with. We’re it not for the inflexible positions of the RPA we could of passed rent control a year ago without all the fighting and fuss.

    • ritchie cook on November 2, 2016 at 10:10 pm

      To call an 8% yearly cap “rent control”is far fetched.Measure L a friendly measure supported by the moderate RPA will pass.

  2. Juan Reardon on November 3, 2016 at 7:51 am

    Jim Rogers is, as often he does, speaking from both sides of his mouth. He opposed even considering rent control when he was in office, then when he read the polls favorable to “L” he tried to jump in with those winds to see if they can get in back into office. He states that he wants to eliminate ‘just cause for eviction’ from the ordinance, which basically would render the whole rent control effort useless, because landlords would be able to evict tenants with no cause, just to increase the rents on new tenants. Vote yes of the reasonable and moderate Measure L and No on Rogers.

  3. Confidential Commenter on November 3, 2016 at 4:11 pm

    Watch the RPA’S own Mike Parker admit Measure L is a “temporary patch” and say the only real solution to the housing crisis is ” to build more affordable housing” as they waffle through the ” measure L debate final” on youtube.

    And read yet another unfavorable East Bay Times editorial as they recommend voters reject Measure L in ” Rent Control Exacerbates Housing Shortage”.

    The RPA “reasonable” and “moderate” ?
    Ha ha ha ha. Thanks for the laughs guys.

  4. FuzzmanX on November 4, 2016 at 1:46 pm

    Rent control is a joke You shouldn’t vote for any referendum that needs fixing. If you can’t afford to live in Richmond, maybe a move out of state is more your speed.

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