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Just some of the ocean of mailers sent out by campaigns to residents during the 2014 City Council. (Photo by Robert Rogers)

Losing candidates say corporate money may have hurt their campaigns

on November 19, 2014

On Nov. 4, candidates Charles Ramsey and Donna Powers were defeated in their campaigns for the city council and Nat Bates lost the mayoral election. All three candidates had been supported by the ‘Moving Forward’ campaign committees, which spent $3.1 million – nearly all of it funded by Chevron – advocating their election and attacking their opponents.

One month before Election Day, $351,598 had already been spent by the Chevron-funded committees attacking Gayle McLaughlin. $286,671 had been spent attacking Jovanka Beckles and $286,756.69 against Eduardo Martinez. McLaughlin, Beckles and Martinez, who comprise the ‘Team Richmond’ slate backed by the Richmond Progressive Alliance (RPA), each won a seat in the race for the city council. Tom Butt won the mayor’s seat.

Many were surprised at Team Richmond’s sweep. With such a large amount spent against them by Chevron, at least some challenges were expected for the candidates at the ballot box.

“For the whole [Team Richmond] slate to win, to go 3 for 3, is very, very hard,” Charles Ramsey said. “So, well done to them.”

On an October visit to Richmond, U.S. Senator Bernie Sanders (I-VT) said, “If you can stand up and beat [Chevron] with all of their money, you’re going to give hope to people all over America.” In the wake of victory, Gayle McLaughlin told television host Bill Moyers on Moyers & Company, “We have a community that’s clear that we can’t be bought.”

It is indeed uncommon for a candidate who has outspent opponents 30-to-1 to lose a race, but the conclusion that money cannot influence an election may be hasty.

Nationally, 2014’s midterms saw the higher-spending candidate victorious in 82 percent of the U.S. Senate races, and in 94 percent of the races for the House of Representatives. The average campaign cost for a winning seat in the Senate was $8.6 million. In the House, it was $1.2 million.

“Richmond stood out as the exception, not the rule, as to what happens on Election Day,” said Sarah Swanbeck of California Common Cause, a political advocacy group. “Those backed by special interests and outside money tend to do quite well, and so Richmond is an anomaly.”

The power of in-person campaigning

“The exception is that we had an ongoing organization that worked in the community throughout the campaign, getting the word out to counter the power of the Chevron money,” said Mike Parker, campaign manager for Team Richmond.

Parker estimates that Team Richmond had “a few hundred” volunteers involved in some capacity over the course of the campaign, going door-to-door, campaigning on the phone and more. No other candidate or set of candidates had anywhere near the same number, according to Parker.

“One of the great strengths of the RPA is that they’re very well organized and ready for battle every day of the year,” said Don Gosney, a long-time resident of Richmond and a former employee of outgoing City Councilman Corky Booze. “For many other candidates, we don’t know who they are, but the RPA candidates make themselves very well-known, well before Election Day.”

Team Richmond indeed successfully familiarized voters with its slate, but Donna Powers and Charles Ramsey were not themselves political unknowns. Powers served on the city council from 1990 to 2000 and Charles Ramsey has been president of the West Contra Costa County School Board for over 20 years.

“I had a hard time raising money for my campaign, because it looked like Chevron was supporting me,” Powers said. “People thought, ‘we don’t need to support you.’”


Panorama of Chevron refinery.

The view of the Chevron Corp. refinery from Nicholl Knob. (photo by Robert Rogers)


Powers said the Moving Forward committees’  mailers diminished the impact of others that she had funded, created and sent herself.

“There was so much mail from Moving Forward that when I scraped together to put my own pieces out, no one paid attention. People were throwing everything in the garbage because people were so fed up with it,” Powers said.

Many others have criticized the sheer volume of mailers sent by Moving Forward. “I received 36 mailers on the day before the election alone,” said Gosney. “They were too repetitive, making the same points over and over again. Moving Forward should have been more selective in what they sent out.”

Powers criticized Moving Forward’s attack ads on Jovanka Beckles, which dwelled on a city-funded trip to Florida. “How many times do we have to hear that Jovanka ate lamb chops?” Powers said.

Ramsey was ambivalent about whether the mailers had harmed his campaign.

“I might have got fewer votes [without the mailers],” Ramsey said. “I just don’t know, the mailers may have got my profile out more.”

In a response posted Wednesday on the outcome of the election, a Chevron spokesman defended Moving Forward’s political spending as an effort to make voters aware of the important role that Chevron plays in the economic life of the city. “The amount of money we spent to inform voters must be viewed in the context of the more than $500 million in local taxes, social investment and spending on local vendors from Chevron over the past five years, and our $90 million social and environmental commitment to the city that will follow once our $1 billion refinery modernization is allowed to proceed.”

A referendum on Chevron?

The election of 2014 was the first since the refinery fire of two years ago. Both Powers and Ramsey are aware of the power that event still holds in the city’s memory.

“The RPA were able to define the race as based around Chevron,” Ramsey said. “Getting national attention through [television news host] Rachel Maddow and other people had a big influence on what the conversation of the election was about.”

“It was all about Chevron,” Powers said. “Which is all very well, but what about all the potholes in Richmond, the budget deficit, and eminent domain? Why weren’t people talking about those more?”

Mike Parker rejected the idea that Team Richmond used Chevron to split the community.

“It wasn’t a referendum on Chevron. Most people’s attitude is that Chevron is here to stay,” Parker said. “We want them to be a good neighbor. The question then, for people, is what that means.”

The effect of low voter turnout

It is hard to discern the effect of Moving Forward’s campaigning on voter turnout, which totalled 17,130 for the mayoral race. Both Parker and Powers and Ramsey, Team Richmond’s opponents, said low turnout harmed them.

“Lots of the negative campaigning [from Moving Forward] kept people away from the polls, in a way that might have hurt us,” Parker said. “It’s not definite that these would have voted for the Chevron-backed candidates if they had gone to the polls.”


The three Team Richmond candidates, McLaughlin, Beckles and Martinez, sharing a joke on a victorious election night. (Photo by Tom Goulding)

The three Team Richmond candidates, McLaughlin, Beckles and Martinez, sharing a joke on a victorious election night. (Photo by Tom Goulding)


“The low numbers harmed me, of course,” Powers said.

Charles Ramsey said he would do things differently next time around, though he doesn’t completely regret the barrage of ads in his favor.

“If I had to redo the election, I’d tell all the groups that I didn’t need any more money or support,” Ramsey said. “I’d have been fully independent, and done my own campaign completely – period.”

“I’d have gone out and done more walk-in precincts and neighborhoods [campaigning] too,” he added.

Ramsey pointed also to his lack of city council campaign experience as a factor in his defeat. None of his toughest opponents were new to the ballot.

“They had all run before,” Ramsey said. “Tom [Butt] lost the first time he ran for mayor, Jovanka [Beckles] lost the first time she ran, Jael [Myrick] lost two years ago. This was a good introduction for me.”

Most people agreed that the election outcome couldn’t be chalked up to a single, decisive factor – such as mailer saturation or the 2012 refinery fire – but was the result of a mix of smaller ones.

“Everything matters, like a painting,” Ramsey said. “Every single aspect comes together and is important.”

“In the end, Team Richmond worked harder, smarter,” Ramsey added. “They really earned the victory.”


  1. Bob Smith on November 19, 2014 at 4:35 pm

    I didn’t vote for Donna Powers, but I totally agree with what she said. I mean, how many times DID we have to hear about Jovanka eating lamb chops? The negative campaigning was totally absurd, and studies have shown that those attacks turn people off to participating at all.

  2. […] Gavzy said she was “very encouraged” by the results of the election in Richmond, where a slate of candidates sponsored by Chevron were voted down despite the corporation’s best c…. “If the problem is that people are cynical and apathetic due to presence of all this money and […]

  3. David Helvarg on November 20, 2014 at 2:23 pm

    Richmond could be a strong indicator that when it’s corporations versus progressives the money and power imbalance created by the Supreme Court’s 5-4 Citizens United ruling can be overcome. When it’s Republicans versus Jellyfish, not so much.

  4. Tek Sandoval on November 21, 2014 at 1:43 pm

    Can we say this? The victory of Team Richmond shows that Richmond has a liberal, educated populace that thinks for itself and then votes. They cannot be swayed by mediocre candidates bought with corporate money. It’s the new normal Chevron, get used to it.

  5. ritchie on November 21, 2014 at 5:54 pm

    One person saved all the of the Chevron mailings and said it weighed 22 lbs.!!

  6. Don Gosney on November 26, 2014 at 11:24 am

    In one area the article is in error. I was never an employee of Corky Boozé. I’m a professional photographer and I sold my photographic services. It’s not the same thing.

    And I have to disagree with Mr. Parker. Even today—nearly a month after the election—Chevron is still being used as a litmus test by RPA/Team Richmond/Tom Butt supporters. Take a look at the RealRich Facebook page (if they’ll let you) and you’ll see hundreds and hundreds of comments from these supporters—primarily Andrew and Daniel Butt (the Mayor Elect’s sons)—who excoriate anyone who does not seem to share their hatred for Chevron.

    If you read the Facebook comments, the online comments to news articles and the Letters to the Editor in various newspapers, you’ll see where Chevron was the wedge issue dividing the “good” from the “bad” (or, to use the word used frequently by Daniel and Andrew Butt, “Evil”).

    As Andrés Soto said in the YouTube Video when he was helping The Oakland Progressive Alliance [] he explains how important it is to find a wedge issue to split the community. Let’s see, Chevron, Soda Tax, Point Molate Casino, Chevron again, Eminent Domain, Rent Control…the list goes on.

  7. Don Gosney on November 26, 2014 at 11:28 am

    Twenty-two pounds? Just from Chevron?

    I just weighed several of the typical four page mailers received from Moving Forward and they weighed right at 0.625 ounces each. At 16 ounces to the pound that would be 27 mailers per pound. At 22 pounds that would be 563 mailers—just from Chevron.

    This person might want to check their scales. We received a lot of mailers but not all of them were from Moving Forward. On that day before the election where I received 36, only 9 of them were from Moving Forward. Even if I received 50 from Moving Forward it’s still less than 2 pounds.

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