Election total likely tops $3 million
on November 16, 2010
The 2010 election was almost certainly the most expensive in Richmond’s history, with candidates and special interests burning through about $3 million in total.
According to the latest set of filings analyzed by Richmond Confidential, corporations and special interests spent at least $2.4 million of the total — mostly to support candidates and measures that did not succeed. Combine that high figure with a low voter turnout, and special interests ended up spending about $104 for each voter who pulled the lever this year.
Although city politicians and officials could not definitively call this election the most expensive in Richmond’s history — no one keeps track of the actual dollar amount spent in each contest — several agreed that spending in 2010 far outpaced any election in recent memory.
Councilmember Tom Butt, who was not up for reelection this year, noted that the stakes were especially high this election season. Voters in Richmond had the opportunity to weigh in on the proposed casino at Point Molate and elect a slate seeking to reduce Chevron Corp.’s influence.
“One of the things that’s particularly interesting about Richmond is that there really are no rich people who live in Richmond,” he said. “So what you’ve got here is a city, on the scale of cities, that’s relatively poor — but extraordinary amounts of money get spent on elections because of the stakes.”
Currently, the final amount spent remains unknown, as the city clerk wades through thousands of pages of filings from candidates and independent political action committees. But a few things are clear from the filings available:
— PACs and corporations outspent individual candidates 4 to 1. Chevron Corp. led the charge, putting at least $1.08 million into the race to support incumbent councilmembers Myrna Lopez and Maria Viramontes and mayoral candidate Nat Bates.
— Measure U was likely the priciest ballot measure in the city’s history. The project’s developers and out-of-town card clubs spent a little more than $1 million fighting over the nonbinding measure.
— Special interests and PACs spent most of their money backing losing candidates and causes. Viramontes, Lopez, Bates, and Measure U benefited from about $1.7 million in independent spending. Furthermore, another $200,000 was spent opposing mayor Gayle McLaughlin and councilmember-elect Jovanka Beckles.
— The Richmond Progressive Alliance slate was vastly outspent. McLaughlin, Beckles, and Eduardo Martinez, who refused to accept corporate donations, only brought in about $88,000 between them. Although the candidates got at least $69,000 worth of help from the card clubs opposed to Measure U, they still trailed far behind Viramontes, Lopez, and Bates, each of whom had at least $300,000 spent to support their campaigns.
— Beckles got the most for her money. Every candidate save Martinez and Harry Singh brought in more dough than Beckles; she raised only $26,000 but came in third. Political action committees spent more opposing her candidacy than Beckles hauled in.
Richmond Confidential welcomes comments from our readers, but we ask users to keep all discussion civil and on-topic. Comments post automatically without review from our staff, but we reserve the right to delete material that is libelous, a personal attack, or spam. We request that commenters consistently use the same login name. Comments from the same user posted under multiple aliases may be deleted. Richmond Confidential assumes no liability for comments posted to the site and no endorsement is implied; commenters are solely responsible for their own content.
Richmond Confidential is an online news service produced by the UC Berkeley Graduate School of Journalism for, and about, the people of Richmond, California. Our goal is to produce professional and engaging journalism that is useful for the citizens of the city.
Please send news tips to firstname.lastname@example.org.